LILIANN ANNIE ZIPFEL

Corporate Board Profile

Tech Score: 0/100

← Back to All Directors

JOHNSON OUTDOORS INC

Filing Date Source Excerpt
2022-01-07 Senior Vice President and Chief Marketing Officer at Andersen Corporation... responsible for enterprise brand management, all digital, web, social media, product management, customer insight and analytics... Ms. Zipfel’s extensive experience in marketing, customer insights and analytics, digital strategy, retail and ecommerce, along with her business strategy skills, led to the determination that she should serve as a director.
2023-01-09 Ms. Zipfel’s extensive experience in marketing, customer insights and analytics, digital strategy, retail and ecommerce, along with her business strategy skills, led to the determination that she should serve as a director.
2024-01-08 Executive Vice President of Media at Ovative, a digital media and measurement firm that is focused on transforming the measure of marketing success. In this role, Ms. Zipfel is responsible for buying and optimizing a myriad of media types for a wide range of clients across retail, consumer goods, healthcare and non-profits. Prior to this role, Ms. Zipfel was Senior Vice President and Chief Marketing Officer at Andersen Corporation from 2018 to September, 2022. At Andersen, Ms. Zipfel was responsible for enterprise brand management, all digital, web, social media, product management, customer insight and analytics, and specialty business portfolio. Ms. Zipfel has spent her career in marketing serving in a variety of leadership roles in retail and consumer goods organizations. Prior to her role at Andersen Corporation, Ms. Zipfel served as Starbucks’ Global Vice President of Category and Brand for the Roastery and Reserve brands from 2015 to 2018, the company’s premium and flagship segments. Prior to this role, Ms. Zipfel held marketing leadership positions at REI, Target Corporation and General Mills. Ms. Zipfel’s extensive experience in marketing, customer insights and analytics, digital strategy, retail and ecommerce, along with her business strategy skills, led to the determination that she should serve as a director.
2025-01-10 Ms. Zipfel’s extensive experience in marketing, customer insights and analytics, digital strategy, retail and ecommerce, along with her business strategy skills, led to the determination that she should serve as a director.

Data sourced from SEC filings. Last updated: 2025-07-01