BARBARA BRADLEY BAEKGAARD

Corporate Board Profile

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Vera Bradley, Inc.

Filing Date Source Excerpt
2014-04-10 "As Co-Founder of Vera Bradley, Ms. Baekgaard serves a key leadership role on our Board of Directors and provides the Board with a broad array of institutional knowledge and historical perspective as well as an in-depth knowledge of business strategy, branding, product development, and store design."
2015-04-24 “Ms. Baekgaard co-founded Vera Bradley in 1982... She currently serves as Chief Creative Officer... provides the Board with a broad array of institutional knowledge... creative vision to areas such as marketing, product design, assortment planning and the design and visual merchandising of our stores.”
2016-04-27 “Barbara Bradley Baekgaard – Co-Founder ... Qualifications: As Co-Founder of Vera Bradley, Ms. Baekgaard ... providing creative vision to areas such as marketing, product design, assortment planning and the design and visual merchandising of our stores.”
2017-04-25 "Ms. Baekgaard has provided leadership and strategic direction in our brand's development by providing creative vision to areas such as marketing, product design, assortment planning and the design and visual merchandising of our stores."
2018-04-30 "Ms. Baekgaard has provided leadership and strategic direction in our brand’s development by providing creative vision to areas such as marketing, product design, assortment planning and the design and visual merchandising of our stores."
2019-05-02 "Barbara Bradley Baekgaard – Co-Founder ... Ms. Baekgaard ... provided leadership and strategic direction in our brand’s development by providing creative vision to areas such as marketing, product design, assortment planning and the design and visual merchandising of our stores."
2020-04-30 "Barbara Bradley Baekgaard ... Co-Founder, Vera Bradley, Inc." and "provided leadership and strategic direction in our brand’s development by providing creative vision to areas such as marketing, product design, assortment planning and the design and visual merchandising of our stores."
2021-05-07 "Ms. Baekgaard serves a key leadership role on our Board of Directors and provides the Board with a broad array of institutional knowledge and historical perspective... providing creative vision to areas such as marketing, product design, assortment planning and the design and visual merchandising of our stores."
2022-04-22 "Ms. Baekgaard provides the Board with a broad array of institutional knowledge and historical perspective... providing creative vision to areas such as marketing, product design, assortment planning, and the design and visual merchandising of our stores."
2023-04-21 "Ms. Baekgaard co-founded Vera Bradley in 1982... she was appointed Chief Creative Officer... providing creative vision to areas such as marketing, product design, assortment planning, and the design and visual merchandising of our stores."
2024-04-26 "Ms. Baekgaard co-founded Vera Bradley in 1982... she was appointed Chief Creative Officer... [and] has provided leadership and strategic direction... by providing creative vision to areas such as marketing, product design, assortment planning, and the design and visual merchandising of our stores."

Source material: SEC submissions metadata and DEF 14A proxy filings from EDGAR. Last updated: 2026-06-19